E168 – Everyone’s Doing It – The Sign That Made It Worse
Many years ago, an electric utility ran a simple experiment. It started telling households how their electricity use compared to…
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E167 – The Roundabout – When Control is an Illusion
Like all of you, I have driven through a roundabout a thousand times. One rule makes it work: the driver entering gives way…
E166 – Many Believers. Zero Passengers – Belief is Cheap. Trust Costs.
“Nobody ever got fired for buying IBM.” Last Sunday, I chanced upon an interview with John Kim, author of the recent book…
E165 – Act Now, Regret Later – The Instinct Every “AI or Die” Pitch Is Counting On.
A 1st of July CNBC article titled “Employers who laid off workers citing AI are already starting to…
E164 – The Storyboard Secret – What Disney Taught AirBnB
Back in the late 1990s, as a brand manager at Hindustan Unilever, I was in a briefing for a Jai soap ad shoot. The creative
E163 – The Long Walk Back – Never Let Anyone Carry Failure Alone
For more than thirty years, I’ve held a belief that most football fans probably disagree with. I think penalty shootouts are…
