Business Storytelling is about harnessing the power of stories to help organisations and leaders to convey messages in a way that it is easy to understand, easy to remember and easy to retell.
Studies across the world show that in most organisations less than 5-6% of employees can correctly answer questions like:
What is your Department / Company Strategy?
What is your Company Vision?
What is your Company Mission?
What are your Company Values and what do they mean?
We use several aspects of story work (namely Storytelling, Story Listening and Story Triggering) to understand and articulate the above messages in a way that they stick. We also run training programmes to teach leaders storytelling skills that will enable them to be more effective in connecting, engaging and inspiring the people with whom they interact.
Storytelling For LeadersTM?
Anecdote's Storytelling For LeadersTM programme, presented in India by StoryWorks, will teach you the techniques you need to better influence, engage and inspire others - just as hundreds of leaders already have, from Melbourne to New York, and London to Singapore.
Organisations are changing rapidly. Structures are flatter and reporting lines more complex. Staff and customers are spread around the world. And everyone is deafened by the 'noise' of information inundation. Yet the modern leader still needs to be able to influence and persuade in this constantly fluid environment.
The sharing of stories orally is a powerful way of cutting through the clatter.
When we tell stories, people 'get' what we are saying and they remember it. This is the case whether we are communicating informally (which is what we do most of the time) or in a more formal environment such as a presentation.
Storytelling For LeadersTM will teach you a systematic method for becoming a better, more confident storyteller. However, the programme goes further. You will also learn how to use the magic of stories to get more from others.
Leadership behaviour has an incredible power to trigger stories that travel rapidly through an organisation and move people in the desired direction. The section on Story-triggering teaches us how we can utilise this in a deliberate fashion.
Story-listening is the art of getting others to share stories. You'll learn how to elicit stories from others, building stronger connections and gaining a better understanding of what's really happening.
How does Business Storytelling Consultation work?
In our consulting assignments, we have used story work (both Story Listening and Storytelling) to address the following challenges:
Making Strategies Stick - A program where we work with senior leaders convert strategies to strategic stories and then teach leaders to narrate it authentically and confidently.
Making Values Stick - A program where we use story listening (narrative enquiry) to listen to stories employees believe are about their values. We then pick the ones that really represent the values and go about embedding the values by sharing those stories. Read more in my blog (Give Link)
Improving Employee Engagement - A program where we use story listening (narrative enquiry) to understand patterns of ‘what is really going on’ in selected areas of employee engagement and then identify the patterns and
agree on next steps in a workshop we call “Sensemaking & Intervention Design”.
Knowledge Management - Of the two types of knowledge we carry, explicit knowledge can be codified and recorded and handed over but tacit knowledge is often lost when experienced executives quit, retire of change roles. We use story listening (narrative enquiry) to record this tacit knowledge and then use story telling to share it with the next incumbent and teams.
Aligning Employees With Change Programmes And Embedding Important Initiatives - The most powerful element of any new program or change initiative is for the audience to understand the reason. The ‘why’ about the ‘what’. We use narrative techniques of crafting message about new initiatives and change into a story structure which then allows the audience to understand the reason for the change.