RBL Bank hs recently launched its new proposition. They are our ‘Apno Ka Bank’.
As part of the role out exercise we are using stories. A narrative has been created so that the senior managers can explain the change and the reason for the change to the rest of the employees.
In addition, to integrate the messaging, we have also collected stories from stakeholders about how they experience RBL Bank as their “Apno Ka Bank”.
Here are some examples from the Annual Report 2015-16. (Please click on the image to read the stories – The text of the stories are also reproduced below the pictures).
“In March 2015, when RBI issued guidelines to apply for payment bank license, we evaluated many banks but finally zeroed in on RBL Bank as our preferred partners as the bank was keen to adopt new technologies and expand financial services to the last mile where banking solutions were not available, a vision & mission similar to ours. We were very happy with the quick turnaround time and proactivity of the bank in providing financial solutions and hence shifted our escrow account to RBL Bank. This is just one of the ways in which the Bank encourages and supports the growth of its partners.”
Sukhdeep Singh Vice President, Business Development and Banking, Oxigen Services India Pvt Ltd
“In 2010, microfinance institutions faced a major headwind. Banks stopped lending to them, because they considered it a risky proposition. When we approached RBL Bank with our proposal, we were expecting a negative reaction but were pleasantly surprised when they did not follow the same trend. RBL Bank believed in our management team, capability and risk management framework; and lent us a helping hand, when no support was forthcoming. The partnership has been very fulfilling which is why now we run all our new ideas and proposals for new transaction structures through RBL bank as our preferred partners. This is one of the many ways the Bank builds strong relationship with its partners.”
Vineet Sukumar, CFO, IFMR Capital Finance Pvt Ltd
“I have been banking with RBL Bank since 1990 and have been happy with the variety of personalised banking services offered by the bank over the years. In 2014, I visited the Shahupuri branch, Kolhapur and witnessed an elderly couple walking into the branch to renew their Fixed Deposit. The FD counter was situated on the first floor of the branch making it very cumbersome for the senior couple to walk up the stairs. I brought this to the Branch Managers notice and within a few minutes, a makeshift FD desk was set up at the ground level to facilitate the elderly couple. The branch manager also went a step further and convinced the central office to change the layout of the branch permanently. This is one of the ways in which our employees put themselves in the customers shoes and make their convenience & ease a priority.”
Sanjay Shete, Retail Banking Customer
“In 2010, following the Andhra crisis in MFI sector, NBFC’s faced a major challenge. They were cash strapped and getting finances from banks was becoming very difficult. With conditions turning tougher each day, we approached RBL Bank for financial assistance to support our company’s growth. Post evaluation and due diligence a line of credit was sanctioned to UML when we needed it the most. Today circumstances are different; we are now a thriving organisation having relationships with over 40 banks but still RBL bank is our “Bank of Choice”. This is just one of the ways in which RBL respects its customers.”
Abhishek Kumar, CFO, Utkarsh Microfinance Ltd.
“I joined RBL Bank in 2014 and was offered a role in Dombivali branch, Mumbai. Within three months of joining, I found the long hours of traveling to work and back very exhausting. I was not able to do justice to either my work or my family. Since I felt that my manager was approachable, I spoke to him and shared my concern and asked whether it was possible to get a transfer to a branch closer to my home. He reached out and found an opportunity for me at the Lower Parel branch and this reduced my travel time by almost 70%. Thus leaving me with a lot of energy and enthusiasm which I put into my work and family. This is just one of the many examples of our employees living the bank’s value of respect.”
Midhat Koor, Sr. Manager – Customer Service, Lower Parel Branch
“In the corporate world, there is no room for mistakes. You have to get it right at the first go, if you have to succeed. I joined RBL Bank in March 2015, and within one year was able to sell the highest number of Life Insurance policies. My manager commended my efforts on various platforms thus encouraging me to work hard. But everyday cannot be your day. There was a time when I could not achieve my target and was anticipating a strong reaction from my manager. I was taken aback when he did not write me off, instead he played the role of a mentor and helped me ‘right my wrongs’. This positive reaction has motivated me to supersede my targets. This is one of the ways in which RBL Bank supports its people by creating a culture of learning, thereby encouraging employees to achieve excellence.”
Hiran Janani, Area Head – Bancassurance, Gujarat & MP