A few weeks ago, I was asked by someone in a large media house looking at commissioning a storytelling project, “What would be the ROI?” Even though I had in my own mind anticipated such a question over many projects I had done, I don’t think I was necessarily prepared with a convincing answer. I asked instead, “How do you, in your organisation calculate the ROI of, say, a strategy workshop, of an annual conference or indeed any exercise involving human beings and several other variables?” I went on to say that we do identify impact measures like perception change, change in engagement levels, etc., but I had no clue about how to quantify them in rupees crore.
But today I have an answer. Actually two answers. One is Euro 17 per word and the other is 28.06. And I promise you, I didn’t pull those number out of a hat.
“A free online gobbledygook generator for writing strategy document! Really?” This was my reaction when a friend told me about this online utility. Is this where all the consultants get those words which I always thought were safely guarded in vaults at big consulting company head offices?
“It’s time that we became uber-efficient with our holistic relative capability” was one such random line generated when I tried. Wow! I am now well on my way to becoming a hot shot management consultant.
“The top 20% of my team outsells the others by a large margin. All of them are natural storytellers. Imagine what we could do if we helped the next 20% or 30% learn this skill.”
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