In a previous blog several months ago I spoke about how we could use a story from our lives which would allow the listener to infer something about our character. Character always trumps credentials.

Here is a video of an interview with Indra Nooyi the chairperson of Pepsico.  (Video courtesy The Atlantic –

How you enjoy this and then tell me what you thought.

“It was a village woman named Sufiya Begum who taught me the true nature of poverty in Bangladesh. Like many village women, Sufiya lived with her husband and small children in a crumbling mud hut with a leaky thatched roof. To provide food for her family, Sufiya worked all day in her muddy yard making bamboo stools. Yet somehow her hard work was unable to lift her family out of poverty. Why?Continue Reading..

Do you know whether parts of your organisation are reinventing the wheel, not learning from past experience or making repeated mistakes? Continue Reading..

Two monks were walking from their monastery to another one nearby. One was an old wise monk, the other a novice.
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A few weeks ago, I was asked by someone in a large media house looking at commissioning a storytelling project, “What would be the ROI?” Even though I had in my own mind anticipated such a question over many projects I had done, I don’t think I was necessarily prepared with a convincing answer. I asked instead, “How do you, in your organisation calculate the ROI of, say, a strategy workshop, of an annual conference or indeed any exercise involving human beings and several other variables?” I went on to say that we do identify impact measures like perception change, change in engagement levels, etc., but I had no clue about how to quantify them in rupees crore.

But today I have an answer. Actually two answers. One is Euro 17 per word and the other is 28.06. And I promise you, I didn’t pull those number out of a hat.

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“A free online gobbledygook generator for writing strategy document! Really?” This was my reaction when a friend told me about this online utility. Is this where all the consultants get those words which I always thought were safely guarded in vaults at big consulting company head offices?

“It’s time that we became uber-efficient with our holistic relative capability” was one such random line generated when I tried. Wow! I am now well on my way to becoming a hot shot management consultant.
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We are all irrational beings. Repeatedly making dubious decisions both at home and at work. Emotions, social norms, expectations and context all keep leading us astray.Continue Reading..

Continuing, from the earlier blog, on our quest to increase sales by at least 20% by using the power of stories, we will discuss the remaining part of the sales process, and how and what kind of stories we can use to increase our impact.Continue Reading..

“The top 20% of my team outsells the others by a large margin. All of them are natural storytellers. Imagine what we could do if we helped the next 20% or 30% learn this skill.”
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Arguments don’t work. The standard approach to changing people’s minds is to find and communicate an appropriate argument to convince them. Continue Reading..