E89 – SUBTRACT In a World of Addition Bias
Let’s say you are a marketing manager with a portfolio of 15 brands across three categories. Revenues are under pressure. You are thinking of what…
Let’s say you are a marketing manager with a portfolio of 15 brands across three categories. Revenues are under pressure. You are thinking of what…
Has something like this ever happened to you?
You bought something. Say a new car.
And then…
Imagine you are the first officer in the cockpit of a flight. The ATC has been highlighting some storm clouds…
Let’s imagine you are in an unfortunate situation where there is a medical emergency. Someone in the family needs help. You have never faced this situation earlier.
Many years ago, a tourist in London, let’s call him Peter, needed to travel from Covent Garden to Leicester Square.
It’s 1995. The stadium is full. It is a World Cup final. The oppressors are playing their fiercest competitor.
Let’s say you are a marketing manager with a portfolio of 15 brands across three categories. Revenues are under pressure. You are thinking of what…
Has something like this ever happened to you?
You bought something. Say a new car.
And then…
Imagine you are the first officer in the cockpit of a flight. The ATC has been highlighting some storm clouds…
Let’s imagine you are in an unfortunate situation where there is a medical emergency. Someone in the family needs help. You have never faced this situation earlier.
Many years ago, a tourist in London, let’s call him Peter, needed to travel from Covent Garden to Leicester Square.
It’s 1995. The stadium is full. It is a World Cup final. The oppressors are playing their fiercest competitor.
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