Jay O’Callahan, an internationally renowned, professional story-teller, was commissioned by NASA to create a story to celebrate the national space agency’s 50th anniversary. Jay’s creative process involved almost two years of research, including interviews with astronauts, engineers and many other NASA employees.
This post is an add-on to the piece on ‘Building your story repertoire‘ – .
The funny things about how our brain stores and retrieves stories is that while we can remember stories if we are reminded about hero, central characters or plots, we find it difficult to recall stories when told about the point the story made or the moral.
For example, I am sure you would roll your eyes if
What a lovely story. I can relate to this so much. While I was dogged about not allowing people to carry my luggage or get me my tea, but I definitely enjoyed the many privileges my positions got me.
I was practicing in a bunker down in Texas and this good old boy with a big hat stopped to watch. The first shot he saw me hit went in the hole. He said, “You got 50 bucks if you knock the next one in.” I holed the next one. Then he says, “You got $100 if you hole the next one.” In it went for three in a row. As he peeled off the bills he said, “Boy, I’ve never seen anyone so lucky in my life.” And I shot back, “Well, the harder I practice, the luckier I get.”
This is what golf legend Gary Player Continue Reading..
As I write this, Amazon.in throws up 28,775 search results for “books on change management” in the Business, Strategy and Management section alone.
This is clearly an area of struggle and concern for most leaders. I remember reading a Dilbert comic strip once where the pointy haired boss informs everyone in a meeting: “We’re hiring a director of change management to help employees embrace strategic changes.” To this Dilbert says, “Or we could come up with strategies that make sense. Then employees would embrace change.” The point haired boss replies “That sounds harder.”
Sujit Nair was perplexed. Last year, the global consulting firm he worked for had invested a considerable sum in measuring employee engagement. The survey had helped the firm identify four areas that offered potential for improvement. It told them these areas were important to their people but it didn’t tell them what was driving the low scores, or what they could focus on to improve them.
In this third module, I talk about one more reason why stories are so powerful in business – stories help make us sense of complexity. All people issues like leadership, culture, trust etc are messy complex issues and cannot be solved with the approach that works for markets and machines. I use Dave Snowden’s Cynefin framework to explain this.
In this second module, I talk about the challenge of the current mindset about stories in business, my definition of a story and the the first of the many reasons why stories are so powerful in business.
Because stories inspire action. This was also covered in an article http://www.storyworks.in/blog/?p=257
This is the first in a series of video blogs I am making on the Power of Stories in Business
The belief that storytelling is useful only for entertainment is a myth. Because when implemented, storytelling is an invaluable tool to inspire, influence nd provide insights. These skills are handy on the frontline as well as sales, marketing, business development or product presentations. It is a source of competitive advantage.